About Nature Badge

Inspiring Outdoor Adventures and Learning

Our Founder

Nature Badge has its headquarters in Flagstaff, Arizona in a ponderosa pine forest at the base of the San Francisco Peaks 12,633-foot high supervolcano. Nature Badge is the creation of Norm Lowe who comes from a long line of pioneers who settled the Intermountain West. Norm has rural, urban and international cultural experience and perspectives. With degrees in Natural Resources Management and Sustainable Communities, his life work has included solving daunting challenges as a scientist and land management specialist, working with land management agencies and doing consulting work with ranchers, environmentalists and Native American tribal groups across the Southwest. He has been involved in Environmental Education teaching about sustainable building, development and lifestyle.

Our Mission

Nature Badge’s Mission Is to connect people with the natural world with stories and guides to sustain the health and well-being of the interconnected forces of our planet. Nature Badge is committed to a triple-win for Planet, People and Prosperity.

Ecological Purpose

Nature Badge teaches and shows all aspects of the interconnected web of the 7 Nature Forces [Earth, Energy, Air/climate, Water, Plants, Animals, and Culture] to promote understanding of the causes and critical thinking needed for solutions to resources breaking down all across the Globe.

Nature Badge supports the 2015 Paris Climate Agreement signed by 196 countries, where more countries came together for consensus than on any other cause in the history of humankind!

Social Purpose

Outdoor “naturing” is a great antidote to too much screen time. Nature Badge products are designed to get customers outside to observe, manually document in a guided nature journal, and use every day useful products to enrich our lives while promoting our 7 Human Needs of Self-worth, Material security, Excitement/fun, Purpose/goals, Contribution/ stewardship, Belonging/love and, Development/growth.

Economic Purpose

Nature Badge provides market-based solutions to deep socio-ecological issues, using the power of multimedia outreach and including 2% of cashflow being donated to restoring critical water habitat in the desert Southwest.

Through Fun, Educational Products and a Commitment to Positive Change, Nature Badge Helps Create a Future Where The Planet and People Thrive Together.

Why Nature Badge?

Every Product Purchased Helps Restore Natural Habitats and Inspires Eco-leadership in the Next Generation. At Nature Badge, We Are Dedicated To:

Inspiring a Love for Nature Through Fun and Engaging Activities

Building Critical Thinking an Problem-solving Skills

Sponsoring the Planet by Reinvesting in Restoration Projects