Nature Badge is doing its product launch with branded daily useful “personal capacity building” items including an EcoOrganizer with EcoJournal, and EcoBackpack.

These are simple products needed by kids and youth today, to invest a lot of quality time with, since so much time is being spent at and near home. The 8 ½ x 5 ½ inch organizer includes an EcoNotebook, EcoDayPlanner, EcoJournal and binders for including photos and scrapbooking.

The EcoOrganizer, which includes notebook, planner and journal inside, fits nicely into the outside front pocket of the backpack (as do the Webbershire Chronicle books). The backpack can go with you right from class into the woods if you want: the design includes extra pockets for cell phone with backup battery, small binoculars, and 1st aid items. The flap-over-top design keeps the inside dry in rain, and is convenient for holding your jacket under it.

Other products under development include: Educational pamphlets and Primer booklets; NB branded outdoor clothing (hats, scarves, T-shirts, vests etc.); simple play toys; science study items.

The key literary product is a 5 ½ x 8 ½ inch “Book kit” of seven parts: 1) Story section, 2) Nature Guidebook section explaining the science and vocabulary from the story, 3) Guided Journal section, promoting outdoor exploration, 4) Quizzes for earning topic Badges towards a Passport, 5) Real-world Re-generation example booklet, 6) Eco-Restoration riparian example booklet, showing 2% of NB revenue spent on solutions, and 7) Product Catalog.

The key experiential product is the Nature Badge-design backpack which has 7 pockets to encourage exploration and daily use. It’s an identity thing, as every student uses a backpack (in fact every person of any age uses one in some way).

• The backpack will look “normal” in overall shape and proportion for a school pack, but will have extra pockets, and flaps over top and front pocket to keep rain out. The top flap can be raised with straps to hold jacket, and, can have a flexible solar panel attached as a phone charger.
• 7-pockets: (1) The front pocket (with logo badge) will hold 5 ½ x 8 ½ book kit with stories, day planner, guides, etc. Side pockets will hold: (2) Water bottle, (3) Cell phone, (4) 1st Aide kit, (5) scopes/ explorer items. Inside dividers will have: (6) laptop pocket, (7) large pocket for books, clothing, food, etc.

Youth “Learner/customers” are encouraged to become repeat buyers, and also Nature Badge Explorer Club members who, over several years-time, get to know the mythical Candorshire, Colorado setting inside and out, and eventually collect all of the many dozens of products – complementing the achievement badges they earn over time.